Our group chose romantic comedy as our genre. Romantic comedy conventions of real media products have light-hearted, humorous dramatic stories centered around romantic ideals such as a "true love". Romantic comedy films have the sub genre of comedy as well as romance. Most romantic comedies see two people who the audience want to see get together being challenged and overcoming a number of problems before being reunited at the end.
Our romantic comedy begins with a series of shots of a couple who are dating and visiting various attractions in London. There are a series of long shots of them walking and holding hands and being together. There body language shows the audience that their in love. We have also put a shot in with the screen split into six with different shots of them kissing. One is by the London eye, one is by marble arch etc. The shots and mise-en-scene show you that their in love as we have filmed in different romantic locations to portray this and used a variety of different shots to show this. In addition we have also made it comical to fulfil the convention. Their are comical moments and also we have used a voice over to help explain the storyline and what is being said is comical. Furthermore we have added non-diegetic music which is called 'This love' by Maroon five. Its linked to the title of our product and its a love song so establishes the romantic comedy genre. We have challenged the forms of convention because our storyline is different and we have made the girl in our product mess the boy about and normally the male characters are the ones messing the females about. Our media product uses, develops and challenges forms and conventions of real media products in different ways.
2. How does your media product represent particular social groups?
Our media product represents young social groups. The lead characters are a young black male and a young white woman and they are both teenagers. Alot of teenagers are represented as being trouble makers who hang around the streets causing trouble. Young black males are often seen causing trouble in some media products and it creates a negative image. We have gone against this stereotype, we have used our lead male character as a positive representation of young black men. In our media product he is representing as being someone who although his girlfriend has her faults he still really loves her and cares for her. We have used his girlfriend as a negative representation of teenage girls as she leads him on and breaks his heart. Usually you would expect it to be the other way round and the boy to break the girls heart. So we have challenged these stereo types. It represents teenage boys in a good light and teenage girls in a bad light.
3. What kind of media institutions might distribute your media product?
The film distribution company for mainstream cinemas and audiences would distribute our media product. Our media product is a genre and storyline which would appeal to a universal audience. Also people can relate to our story line so it could be used in mainstream cinemas.
4. Who would be the audience for your media product?
Our media product is based on a subject which people of all ages can relate to. However the main characters are teenagers and teenagers could probably relate to the storyline best even though most people have been through a breakup. So it would be aimed at a younger audience between 13-25 who could relate to the characters and storyline better. The audience would also be for people who like romantic comedies, this is most typically woman. However, as the story is based around a male character and the narrator is male, men could relate to it and enjoy it to.
5. How did you address/attract your audience?
We had a male narrator who involved the audience in what he was saying. we also chose a genre in which a wide scale audience could relate to. We also chose an interesting storyline which would draw the audience in and was different to other story lines so they would be absorbed in what they were watching and interested. In addition we chose interesting and exciting locations for our project and places in which the audience had been and could relate to. Also the settings were interesting so it wasn't boring for the audience. We filmed in different places in central London. Furthermore we used a variety of shots to make it interesting and to help the audience understand what was going on. Also the non-diagetic music at the end was upbeat, and it was a song which most young people would know so that would attract them. Moreover the characters themselves were young and so that would also attract the audience.
6. What have you learnt about technologies from the process of constructing this product?
I have learnt how to operate a camera properly and how to assemble it, i can now use a camera and tripod. I have also learnt how to use the imovie software properly, i know how to edit shots i can cuts parts out that i don't need and add bits in, i can add non-diagetic music to the product, i can add transitions between the cuts and i can add a voice over to the product. In addition i also know how to add credits to the end of my sequence and add different effects to them.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have learnt the importance of planning as if we hadn't planned our project properly it would have been extremely difficult and would of taken a long time and we wouldnt of konwn what we were doing. I have learnt how to film properly and i can now use a variety of different shots. I have also learnt how to use the equipment, i can use the camera, tripod and i have learnt how important the tripod is during the filming process as it steadies the camera and makes it alot easier to do different shots, especially the tracking shot.In addition i have learnt how important the mise-en-scene is, if you choose the correct setting, costumes and props it pulls your film togeather and without it you wouldnt understand what was going on. I can also use the software on the computer. In addition i can also edit properly. I also learnt how important the editing process is and how long it takes so its important to use the time alocated wisley.
Katy Vinning
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